amazon store

Amazon Store : The Comprehensive Guide 2021

One of the best ways to get passive income is to have an Amazon store. Since Amazon FBA can provide you with many convenient services, it offers a creative way to make money from home. Many people, including many of my clients, want to own an Amazon store as a part-time or full-time business. It may seem easy for anyone to set up an Amazon store, but in reality, there are many things you should be aware of, especially in the early stages of setting up an Amazon store.

In my post today, I’ll put together the 8 steps to set up an amazon store and sign up as an amazon seller, and you can click to jump to the step you have interests.

  • Step 1: Prepare your information for registration.
  • Step 2: Start register your amazon store.
  • Step 3: Account Setting.
  • Step 4: Apply for the Brand Registry.
  • Step 5: Design your amazon store’s homepage and choose the Preferred template.
  • Step 6: Optimized store pages.
  • Step 7: Upload products.
  • Step 8: Submit and review your pages.


Step 1 Prepare your information for registration

To ensure that you are a real or legitimate business, Amazon will ask you to provide information about your company and its legal entity at the time of registration, and will later verify and review the information you provide.

Therefore, before you sign up for an account, the first step is to prepare the various materials and documents you will need to register. This will greatly reduce your registration time and always double check that you have entered everything correctly.

 1. Check product information to avoid infringement

Check your products, brand name, and logo to ensure it will not violate other’s intellectual property rights. There are some Restricted Commodity Policies, Please check the product details and specific requirements of which need to submit the product qualification.

 2. Prepare the basic information about your business

Let me remind you of one important thing that many people overlook, once you are convinced that your product meets the requirements, you’ll need to prepare your contact information, preferably only use for Amazon business, as this will avoid some hassles. Such as if you have signed an amazon store, the same telephone number or email address will easily associate the old account with the new account.

You’d better have all the information you need to register before you start the registration process. This will make your registration process smoother and faster. So to give you a clear vision of what you need, I have made a preparation list here.

  Your contact information

  • Primary contact email address.
  • Available phone number.
  • The full address of your company.

  Identity verification of the account owner

  • First & last name.
  • DOB (Date of Birth).
  • Government-issued ID like driving license number or identity card.
  • Country of issue.
  • A high-quality image of the front and back part of your ID.
  • Bank account statement.

 Company certificate

  • Account name.
  • Business License (of your company or corporation).
  • Type of your business structure (sole proprietor, LLC, corporation, partnership).
  • Registration state.
  • Your Federal Tax Identification number (if you are American people ).
  • Information about each beneficiary of the Company (directly or indirectly owning 25% or more of the company’s shares).
  • UPCs/EAN codes (you can buy it on the official website).

 Finance accounts 

  • Credit card detail (Visa/Master card etc. Which can charge your monthly fee of $39.99.)
  • A U.S. bank account number for direct sales deposits


  • Any daily bills from your primary contact within the last 90 days, including utility bills, gas, Internet, TV, cell phones, or credit card statements(For Amazon Europe).
  • The scanned copy of passport, or the front and back of ID card + the scanned copy of residence booklet (For Amazon Europe).

(This will be used for Seller qualification Audit. After you complete the registration, Amazon may ask you to provide these documents before opening the sales permission. So it is recommended to prepare as soon as possible)


Step 2 Start register your amazon store

 1. Find the website

Open your browser and enter this link: and slide to the bottom of the page,click on the “sell on Amazon” button.

how to set up an amazon store

Then turn to the page and choose the button “Sign up”.

amazon seller registration

2. Log into Amazon seller central

Log into your Amazon account or use your email or phone to register a new account and set a password for it.

login amazon

Amazon will send a one time password (OTP) to your email address, fill in the OTP, and create your Amazon account.

3. Ensure the following handy

Select your business location and business type, and the third question will change depending on the choice of the second question.

following handy

You will find there are 4 stages in the process.

4 process

4. Fill in personal information

The first one is to fill in your personal information such as country of citizenship, country of birth, date of birth, proof of identity and expiration date, country of issue, business address.

personal information

5. Add credit card details

Next, you will be asked to enter your credit card details, and it will tell you about the monthly fee based on the issuing country you choose.

credit card details

6. Select store information

At the store stage, you need to give your store an impressive name, preferably one related to your products, so that your customers can find you more easily.

And select “Yes” if you have a UPCs code for all your products, otherwise, you need to choose “No”.

If you are the manufacture of the product you plan to sell or you are a representative, you can choose “Yes” in the third question.

But if you are planning to resell some products on your Amazon store, then select “No”.

If you are not sure about the two ways of selling, you can choose the option “Some of them”.

store information

7. Identity verification

The last step is the verification where you must provide proof of the details you mentioned before. There are two documents you must upload “your identity photo”, and “bank statement”.

After you have submitted all the information, the Amazon team will verify your details and the documents you have provided within a few days. And you will receive a confirmation message from Amazon, which means your Amazon seller registration has been successfully completed.

There may be some differences between setting up an Amazon Global Store in the UK and setting up an Amazon Global Store in the US, so you may need to check the details when you log in to the site.


Step 3 Account setting

As a beginner, you need to read the introduction to the Amazon seller platform because it tells you everything about selling on Amazon and you will spend a lot of time on the platform.

More importantly, confirm your credit card information, make sure it is in real-time payment status, confirm your bank account information, and make sure you will receive the payment. And remember the credit card billing address and zip code, which will be helpful if you need to verify your identity when you log in from somewhere else.

Another thing to do is to set up user permissions appropriately. If you want to provide permissions for others involved in business management, you can adjust them accordingly, which will prevent your seller’s account from being stolen.

Settings about shipping are also very important. You need to confirm and set the country of delivery, the regions to which you can send, and the shipping costs. Sellers have the option to calculate shipping costs based on the number of pieces/weight of the goods, and can set different shipping costs depending on the price range of the order.


Step 4 Apply for the Brand Registry

Once your Amazon Global Store account is ready to be set up, the next step is to register your brand using the ABR (Amazon Brand Registry). The Brand Registry allows for better brand protection and marketing features such as accurate brand representation, powerful search tools, and aggressive brand protection. (The tools in the Brand Registry are not available to resellers).

The most significant benefit of the brand registry is that you can build a branded Amazon storefront. You can add content to each product page to strengthen your connection with your customers by introducing brand messages, lifestyle images and other assets.

Most importantly, if you have registered your brand, Amazon’s Brand Services will help you remove counterfeit sellers, protect your brand’s trademark from infringement, and create an accurate and trustworthy experience for customers on Amazon.

Another tool-brand analytics can provide sellers with a lot of detailed data about Amazon shoppers and can help analyze consumer shopping behavior.

So now the question is, how do we apply for brand registration and what do we need in the process? The following list is what we suggest you to prepare.

  • Brand name, must have registered with the U.S. Patent & Trademark Office or other similar offices.
  • Brand’s serial number registered with the USPTO.
  • List of countries include where your products are produced and sold.
  • Product image(s).
  • Product label image.
  • Product image which has a brand name on it.

brand registry


Step 5 Design your Amazon store’s homepage and choose a preferred template

To sum up, you need an Amazon account, documentation proving that you are the owner of the brand and products with the brand logo. If you have prepared, head over to Amazon’s Brand Registry page and get your brand registered.

After finish all the work above, it’s time to design your store and we can begin with the homepage and the template.

amazon template

First, log into Amazon Seller Central and find the option “Manage Stores” and you will see a list of your brands that are eligible to create stores. You can choose from the list and options Amazon offers you to design your homepage and follow the guidelines. Pick the theme you think best fits or that you like best for your Amazon store.


Step 6 Optimized store pages

In order to provide a great shopping experience for our customers, it is very important to improve the browsing experience on our Amazon store. This requires us to constantly optimize our pages, add more content to our products, and try various means to get more exposure, more clicks and more page views.

Additional pages such as “Best Sellers” “Catalog Categories” “New Products” “Discounts” etc. will be crucial as the ease of access will greatly affect the user experience. Good additional pages can help shoppers find what they are looking for in a short time and entice them to continue browsing your store.

A clear, efficient product page can be more popular with shoppers. The key to success on Amazon Marketplace is to optimize your product pages because optimized content gets your products in front of shoppers. There are some basic content tiles that must be included in every page of your product.

  • Accurate and catchy titles.
  • High quality and clear Images (Include the whole and details of the product).
  • Short but content-rich
  • Product grids.
  • Galleries.
  • Precise navigation.

The description of a product allows for 2,000 characters and each product page should have 6-9 images, preferably with some short videos as well.

Add some new brand content to each product page to reinforce the messaging and tell the customer more about the product. Don’t forget to use high-value search terms in the descriptions to increase exposure.

Accurate search terms and precise titles can dramatically improve a shopper’s view of a product. Try to use high-value search terms to improve your product page.


Step 7 Upload products

The next step is to add your products after you have designed the product pages. For every product, there is a product inventory, so shoppers can know about whether they can buy this product now. You also need to stock your store with items that you want to sell, provide a wide collection of items for buyers to pick from.

You should assign ASINs (Amazon Standard Identification Number) or UPC codes to every product, although it is only a matter of copy and paste. After that, you can upload your entire product inventory in one go.


Step 8 Submit and review your pages

The last step about setting up an amazon store is to submit all the pages include your homepage and product pages to Amazon. However, before your submission, it’s highly recommended that you do a thorough review before submitting so that there aren’t any mistakes as below:

  • Grammar and spelling mistakes.
  • Any image or branding inconsistencies.
  • Issues with navigation, product images, and content tiles.

Then, submit these pages to Amazon and you’d better review them on PC, smartphone, tablet, or other electronic devices to see if they fit well and adjust accordingly.

show in different electronic devices


The end 

Thank you for reading and you can share it with your friends who need it. While today we have introduced how to set up an Amazon store globally simply by eight steps. I have to say starting an Amazon business isn’t as easy as it might seem. The key to success is not only about your store setup, but also related to your product selection and reliable suppliers.

We are the best pillow manufacturer in China to help importers import from China with the most competitive price, 40% of our clients are Amazon sellers. So if you want to imports from China start the Amazon store, please do not hesitate to contact us.

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *