private label pillow

8 Solutions to Private Label Pillow

This year we have supported 96 people of an Amazon training program from the U.S. They needed our help to import from China and ship to Amazon’s FBA center. Although they are new to this business, they really focus on designing own packaging and adding private label to every single pillow for branding strategy.

There are too many posts on internet telling people advantages of private labeling, but no one shares their experience about “how to do”, or “how much it costs” for private labeling products when import from China.

As my team helped these new Amazon sellers add private labeling for pillows in various categories, we have derived 8 most common solutions for adding your label/logo on pillows in this article. You will learn many ideas about how to add own brand on pillows.

What is Private Label Pillow? Why It’s Important for New Business?

Private label pillow is the pillows manufactured by a contract or third-party manufacturer and sold with a retailer’s brand logo or pattern , it represents the seller and helps build customer loyalty.

If you want to start the pillow business that imports from China and sell on an online marketplace like Amazon, here’s the simplest and best way to do it: find a good pillow manufacturer or a pillow niche with limited existing competitors, choose quality pillows, add private label on the pillow, and start to market the pillow under your brand.

Private labeling is the best way for customers to distinguish your pillows from others. If your pillows are always built with high quality and good design, customers will pay higher prices and stay loyal to your brand. And of course, your margin will be way much larger than selling non-branded pillows or your supplier’s brand.

Add Your Private Label on Pillow & Packaging

9 private label pillow

For most categories pillows, you can add a private label (your logo) on pillow body or packaging. I have concluded 9 main solutions for private labeling that my team has dealt with all kinds pillows for our clients, and they are listed in the above graphic.

The four solutions in the left part of this graphic are for adding your logo on the pillow. These solutions are applied to pillows made from different materials. The six solutions in the right side are ideas to add your private label on pillow packaging.

Below, I will introduce all 9 solutions clearly, and also let you know the estimated cost for each solution in China. By learning all of these, you will not be overcharged by Chinese pillow manufacturers, and you will get ideas about how to add private label on your pillows.

Solution 1: Screen Printing (or Silk Screen)


Screen printing is the most common and widely used method for adding a private label on both pillow body and packaging. It can be applied to pillows made from almost all kinds of materials such as: memory foam pillows, microbeads pillows, cotton pillows, inflatable pillows, etc. If you are buying more than 500pcs/item, screen printing is the easiest and cheapest way to add your private label.

Most pillow factories in China can offer screen printing service for free if you can buy more than $2,000/item(one color/picture). Or they will charge you around $60 fee for creating printing plate of your logo, and around $0.02/product labor fee for printing.

The only drawback of screen printing is that it’s not suitable for multi-colored patterns, especially gradient color design. If you want to print your gradient color logo on pillows, you have to think about thermal transfer. Or you need to find other solutions than printing.

Solution 2: Thermal Transfer


Thermal transfer printing process is more complicate than silk printing and it requires a temperature range from 140℃ to 180℃. Therefore, it’s a little bit more expensive than silk printing and has some restrictions on materials. It’s applicable to ABS, PE, PP, EVA, leather, stainless steel, wood and glass etc.

If you have a really fancy pattern with gradient color, thermal transfer would be your best choice. Last year my team helped a company in United States to print their picture on travel pillow via thermal transfer. The cost is around $100 for creating the printing plate, and $0.04 printing fee for the 7x7cm size gradient color logo. You can use this case as reference.

Solution 3: Machine Embroidery


Embroidery is mainly applied to pillow cover made of cloth, It’s more durable and appears higher level comparing to silk printed logos, and there are no color fading problems with this solution. However, it costs more than screen printing.

I prefer to sorting embroidery into two types. The first type is to embroider the logo directly on pillow (like the “A” on above picture). But it’s not quite suitable for very small and complex logos. By my experience, an embroidery like this in 4x5cm size is about $0.2.

The second type is to make a patch (like the right side of above image) and sew it on pillow. Normally the embroidery factories make these patches and sell them to pillow manufacturers. This way allows multi-color and complicate patterns, such as football team badge, national flag, logo of motor corporation, etc. Most vendors have minimum order amount of $50. The unit price for a 5cm x 6cm logo with four colors is like $0.12.

Solution 4: Woven Label


Normally woven labels are sewed at the edge of pillows. This label looks way better then printed logos.

The price is always related to the size and quantities. Lets’ say we do a 3x4cm size woven label. The MOQ is normally 1000 pieces with a unit price around $0.1.

Solution 5: Sticker Label


Sticker label is absolutely the simplest, cheapest and the most widely used way among all solutions. I really cannot think of anything that can’t be labeled with a sticker.

It’s quite easy to find sticker vendors who can help you print different shapes and sizes of stickers. Usually the MOQ is just $40 to $50 for one design. You’re able to get 3,000 pieces of stickers like above pic within this cost range. But if you just want 500 stickers, they might not agree to do that for you.

If you only order 500 products and get 3000 pieces of customized sticker label, it’s ok to leave the remaining stickers with your pillow manufacturer. This means you’ll probably buy more goods from them in near future. They’ll be happy to keep stickers for you.

Solution 6: Paper Cardboard


If your budget for packaging is limited, you don’t want to spend $0.2 or $0.3 to make a box for your pillows, and you don’t want to make stickers and devalue your pillow, then I think you may consider trying another option – paper cardboard. Print your private label and all other information on a cardboard and pack your pillows with it.

Paper cardboard is the best option for low cost items like travel pillows. It’s about $0.35 to buy a travel pillow from China, and the paper cardboard is around $0.03/pc.

Solution 7: Hang Tag


Hang tag is also one of the most economical ways to private label. It’s usually applied to categories like bed pillow or back cushion, etc.

Many pillow brands select the hang tag to present their label. Usually it’s made of ivory cardboard or kraft, sometimes made of plastic or even metal. In fact, many people choose to use 300gsm ivory cardboard most because of it’s economical (the same material of most business card you get from Chinese trade shows).

Solution 8: Customized Box


Making your own design and printing it on a customized box is suitable for almost all pillows. Surely it’s the most expensive solution among these 8 ways. A nice fancy box can easily make your pillow look great. It’s also a way to add extra value and sell with a higher price.

Box packaging is a very large industry. The price is related to different material, technique and machinery. Take the cheapest box – corrugated case as example, for 3000 pcs of 8”x4”x4” corrugated case with your pattern on it, the unit price is around $0.16. If you want to do a firm one like the Iphone box, it might cost you at least $0.75 each.

If you want to make your own design and don’t know from where to start, will be a good place for getting some hints. You’ll be able to download your favorite elements and find a freelancer on websites like or to help you on the designs.

The PT Pillow has over a decade of experience designing, producing, and manufacturing top memory foam products in the pillow industry. Put our manufacturing knowledge and broad range of skills to work for your retail or wholesale distribution brand.

Our goal is to bring your personal vision to life—and ultimately to market.

Whether you are looking to add private label pillow, Memory foam travel pillows, Leg Pillows, to your catalog—our team is here to help.

Private label Pillows, memory foam products are also perfect for the hospitality sector and individually owned hotels!

We are your source for private label Pillows, memory foam knee pillow /memory foam back cushion, and bolster pillow, memory foam travel pillow, and more!

Experienced and professional, The PT Pillow has worked with major bedding industry players. Make your mark in an ever growing and highly competitive market with the highest quality products and efficient knowledgeable service.

custom pillow service introduction

Custom Pillow Service Introduction

PT Pillow ( PUTIAN ) was initially a pillow factory. producing pillows for importers and big brands is our main pillow service, in recently years we have also been seeing a huge demand in small custom pillow service, so we opened a flexible pillow production line back in 2018. With more than 2 years of operation, we have managed to decrease the minimum ordering quantity from 2,000 pieces to 300 pieces per design per size, as a result of our process-wise lean management throughout the custom pillow workflow, it did help a lot of small business get started with much smaller investment. Although the profit is small compared to our original OEM pillow service, but we do feel proud of it.

We have over 30 colors of fabric in stock for your choice and we offer physical samples to customers for approval before every batch of bulk production. Below please find a brief introduction of our one-stop custom pillow service, In a word, we accept both big orders(for pillow importers or distributors), and small orders(for small business/independent brands).

Custom Pillow Service Made Easy, by PT Pillow Team

Simply send us a graphical pillow design and we will make your design into real pillows!

Pillow design

If you are a start-up businss, you probably think pillow design is difficult, but it’s not when it comes to pillows manufacturing. Most factories accept whatever formats of design(jpg, png, psd, ai… etc), There are 3 ways you can make a pillow design.

Real Design: create a pattern by yourself or a professional designer;

Copy Design: search Pinterest and find patterns of pillows to your taste, then send the pattern to the factory;

Pick a real pillows sample in your local market and send it to the factory;

You can design your pillow in whatever software and send us a high-resolution *.pdf file.

  • Pillows can be solid color or printed, so any color or pattern is acceptable;
  • [suggested] Select free copyright or licensed pattern;
  • leave enough space for each color block so that the pattern looks smooth;

Tag Design

On the tag is your brand information and pillows information(price, code, name, composition, etc),

Pillow Material

  • For small orders: Cotton, microbead, Inflatable are supported;
  • For big orders(>10,000 pcs): No limitations; including memory foam pillow mold.

Pillows can be made from different material, sucha as cotton, microbead and memory foam. For the memory foam pillows that we have in stock, small orders are acceptable, but if your pillow design need to develop a new pillow mold, then your small pillow order is not acceptable unless you are willing to pay for the development of the mold.

Minimum Ordering Quantity

300 pieces per design per size.

Minimum order quantity has always been the first thing asked by our new clients, especially for start-up pillow business.

Honestly speaking, as a pillows manufacturing factory, PT Pillow have been long producing pillows in big quantities, we now produces 10,000 pieces of pillows everyday and 85% of them are for big-scale customers (mainly importers at European and American countries). However in recent years we see the trend that custom pillow business are growing rapidly around the world, while young entreprenuers are struggling at finding a pillow factory with low MOQs.

PT Pillows see the potential in such small but beautiful business and want to help by offering premium quality pillows and satisfying communicating service.

Size Reference.

The pillows factory needs to make sure the size of your pillows, so as to:

Estimate the approximate weight of pillows, thus decide the material usage&cost;

Since pillow size reference varies from different pillow type, every pillow factory accepts your designed size.

Custom Packaging

  • Tags or custom wrap bands both supported (related posthere);
  • Special barcodes can be installed based on your requirements;

International Delivery

We are based in China and the logistic network is quite efficient!

  • Express delivery: Door-to-door, we will take care of exporting and importing documents, import taxes covered typically for small orders;
  • Sea shipping: for big orders;

General Process

1.Order detail confirmation

  • Agreement on pillow designs, sizing, packaging, delivery, etc;
  • Quotes ;

2.Sampling & Sample delivery & Sample approval/revisions

  • Sampling fee 100USD per design + International delivery fee 30USD, note that the sampling fee will be waived upon bulk production;
  • PT Pillow start sampling based on your design, 5-7 days;
  • International sampling delivery, 3-7 days;
  • You can approve the samples or ask us to make revisions;

3.Bulk Production

  • 50% upfront to start bulk production;
  • Production(pillows+packaging) finished, 7-10 days for small orders, finished bulk photos will be sent to you;
  • 50% balanced paid;

4.International delivery

neck pillow material

What are pillow filling materials 2020?

Pillow Filling Material is very important for a good neck pillow.

About half of our lives are sleeping. In the meantime, we all want peace, comfort, safety and health. Make sure we are energized for the rest of the time.

A good quality neck pillow plays a vital role in providing the necessities needed for a quiet sleep! The good neck pillow often depends on its material, and our content today is the material of the neck pillow.

Memory Foam

memory foam neck pillow

Memory Foam is also called inert sponge, slow rebound sponge sponge, low rebound sponge, slow elastic cotton, zero pressure sponge. According to the different processes, it can be divided into polyether foaming series and MDI molding series.
The slow rebound sponge was originally developed as a high-tech material for NASA’s space program. It is designed for astronauts to help alleviate the pressure on astronauts during take-off and landing. Due to the unique pressure relief features of the slow rebound sponge, slow rebound pillows and mattresses allow the body to rest in a natural, stress-free position.

  • Absorbs the impact force, it feels like floating on the water or the cloud when it is on the pillow. The skin feels like no pressure. It is also called zero pressure. Sometimes we use the usual pillow to suppress the auricle, but the memory foam pillow will not.
  • According to the ergonomic design, memory deformation, automatic shaping ability can fix the skull and reduce the possibility of stiff neck; the ability of automatic shaping can properly fill the shoulder space, avoid common problems of air leakage in the shoulder, and can effectively prevent cervical problems.
  • Anti-bacterial and anti-mite, memory foam inhibits mold growth, repels the irritating odor caused by mold growth, and appears to be more prominent when there is sweaty saliva.
  • Breathable and hygroscopic, because each cell unit is connected to each other, the moisture absorption performance is excellent, and it is also breathable.
  • Unstable physical properties, easy to oxidize and yellow, release toxic substances, need to add chemical ingredients. The oxidation process cannot be prevented, especially when exposed to ultraviolet light, the oxidation process accelerates and releases odor. Because the sponge products that people often see are initially milky white, they turn yellow after a period of time, which is the cause of oxidation.


microbead neck pillow

Foam particles, also known as snow peas, are high molecular polymers and have fluidity. They are more comfortable as neck pillow cushions. They can be adjusted with indoor temperature, warm in winter, cool in summer, environmentally friendly and healthy. They are widely used now and are popular among the public. the consumers like microbeads travel neck pillow which is made of it.

  • No static, no odor, no sound, good hand feeling, non-toxic, flame retardant, uniform particle size.
  • The new environmentally friendly foaming material with high strength cushioning and shock resistance is flexible, light and elastic. It can absorb and disperse the external impact force by bending to achieve the buffering effect, and overcome the fragile, deformation and recovery of ordinary styrofoam. The disadvantage of poor sex. Good impact resistance and invariability of cushioning effect make it widely used in high-end furniture, household appliances, instrumentation craft gifts, wood products, glass ceramics, building waterproofing, carpet interlayers, sound insulation, travel bags, precision parts. , a variety of pipe insulation and other fields.
  • At the same time, it has a series of superior use characteristics such as heat preservation, moisture proof, heat insulation, sound insulation, anti-friction, anti-aging and corrosion resistance.
  • A white material with an electrostatic agent added has significant antistatic properties.
  • It is also an environmentally friendly material that can be recycled. In addition to packaging, it can also be used in a wide range of fields such as construction and electromechanical engineering.

PP Cotton

cotton neck pillow

PP cotton: commonly known as doll cotton, hollow cotton, also known as filled cotton, made of polypropylene fiber for artificial chemical fiber, polypropylene fiber is (the plastic density is relatively light, especially note that polypropylene fiber is different from polyester Fiber should not be confused. It is distinguished from the production process: it mainly has two kinds of fiber and hollow. The neck pillow made of this material has good resilience, smooth hand feeling, low price and good warmth. It is widely used in toy filling, neck pillow filling,clothing, bedding and glue spraying. Cotton and water purification equipment and other industries. Applicable to the clothing factory, toy factory, spray cotton factory, non-woven fabrics, water purification equipment and other manufacturers.

  • Good elasticity
  • Strong bulkiness
  • Smooth hand feeling
  • Beautiful appearance
  • Not afraid of squeezing
  • Good warmth,
  • And it is easy to clean and quick dry.

Inflatable Pillow

inflatable neck pillow

The inflatable neck pillow is made of high-grade composite PVC fabric, built-in soft and high-elastic sponge, which can automatically inflate the function.

  • Easy to carry and put on the pillow.
  • Portable,
  • Lightweight
  • Suitable for office lunch breaks, outdoor, home use, easy to carry.

As a professional manufacturer, we are committed to giving the best products to our customers in lower price.

Unlike traditional pillow manufacturers, travel neck pillow are our strengths.

Welcome to contact us to request a quote!